Insights

How Insighture and AWS helped a proptech customer modernise infrastructure, accelerate releases by 6X, and reduce total cost.

As the industry rapidly evolves, a customer-centric approach becomes the heart of an e-commerce transformation. Building a customer-centric digital transformation strategy in eCommerce is non-negotiable with the increasing competition and varying customer demands. While steering the business path may seem like the realm of marketing or operations professionals, in the e-commerce realm, it’s the technology team that holds the reins of the virtual domain.